Proper marketing campaign key for tourism to take off: Aitken Spence Travels MD
Many say tourism is the only bright spot in Sri Lanka’s economy. Given the abysmal performance of the country’s exports and dwindling workers’ remittances, this statement is not an exaggeration. But is the tourism industry living to its potential? Are the authorities creating the right policy environment for the industry to thrive? With these questions in mind, Mirror Business met with Nalin Jayasundera, Managing Director of Aitken Spence Travels, who counts over 31 years of experience in the industry, to gain some insights into the current status of Sri Lanka’s tourism landscape.