Sri Lanka’s tourism promo campaign from Nov 2016 #srilanka
The new RIU hotel in the South.
Sri Lanka is launching, what is seen as its first big country promotion campaign in November 2016 focusing, apart from other ‘delights’, on the country being one of the safest countries in the world from being a one-time negative destination. Arrivals are soaring with July 2016 clocking the highest month ever on record with 2019,351, up 19.1 per cent from the same month in 2015 and beating the record set last December of 206,114. December is normally the highest grossing month for arrivals. Arrivals this year have been dominated by India, China and new entrant Australia. Tourism Minister John Amaratunga speaking at a Hospitality Conference on the India Ocean held in Colombo on Wednesday said the worldwide destination promotion campaign on a multi-media platform will be launched by Sri Lanka Tourism in November this year.
Founder and General Manager, Razormind
Sweden Sri Lanka Business Council, Chairman of board
Skål International Stockholm, Member of board
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