The story is everything
Facts, numbers, scores. We get them all the time, from early morning to late at night, and can hardly read a paper or an article without them. Sometimes they make the story and sometimes they help with the story. But they are so dull in language that they are pointless mentioning without a story. Data is so simple in language that it only consist of ten digits from 0 to 9 and so meaningless by itself that it doesn’t mean anything to anyone. They always need a story to verify them and to make them useful.