Tourism and its lack of promotion
Sri Lanka last week marked the 50th anniversary of tourism in the country with a grand event attended by the Prime Minister and the visiting deputy chief of the UN World Tourism Organisation. Another mega event is slated for this month (outside Colombo) with the participation of the UN WTO chief, Secretary General Taleb Rifai. However the celebrations are far below that undertaken by other countries that have passed this important milestone. In the Sri Lankan case it was even more necessary to chart out a calendar of events across the year leading up the May 2016 celebration to showcase the country’s breadth of diversity and offerings.